Gary Hoffman

Welcome to NBNK. You’ve probably come here because you’ve read or heard about our exciting plans for launching a new bank.

The reason why the team and I are at NBNK is that we think it’s time the UK has a new and better retail bank. We have spent a lot of time listening to consumers and hearing what they have to say about banking. They want a bank that appreciates the value of their money, that gets what really matters to them and where the people in their branch understand them on a personal level.

We think there is a way to build a bank that does all this and provides the stability and reassurance that the times demand. We want to connect customers with our people and concentrate on just doing retail banking well.

  • Local decision making: you’ve told us that you want the people you deal with to be the ones who make the decisions and own the responsibility for sorting things out. So we will make sure our local branches have the autonomy to provide the services that are right for the communities they work in, and to sort any issues there and then.
  • No hard sell: you’ve told us you want a bank that concentrates more on helping customers with the products they already have, rather than selling them products they don’t want. So our people will be recognised on how much they help, not how hard they sell.
  • Fairer charges: you’ve told us you’re fed up with feeling ripped off by unfair charges and fees. So we will make all our charges simple, transparent and straightforward.
  • The no bonus bank: you’ve told us very clearly that you don’t think the short-term bonus culture of banks works in customers’ favour, and the culture of banking bonuses has got out of control. So we will only reward our senior people based on their long-term performance.

As we take steps towards fulfilling our ambition, we will be able to tell you more about how we will serve our customers and colleagues, so keep an eye on NBNK and find out what we can offer you in the future.

Signature of Gary Hoffman
Gary Hoffman
CEO